Developed by:
Mariia Orr
Farida Ahaieva
Kayhan Selcuk
Josefine Falk

Supervision:
Prof. Adrian von Starck
Prof. Alexander Tibus
Florence Girod

Be the Help is an interactive pop-up experience where small acts create big change. Guided by a map, participants explore stations, uncover real stories, and not only witness the impact of Inter-NATIONAL CHILDREN Help e.V. (ICH) support but become a part of it.

At the heart of the journey, a glowing globe lights up with every donation, visually uniting efforts to make a difference. This experience inspires everyone to discover their power to help—because together, we can be the help.

The experience divided into three sections:

Step 1. Introduction to Projects
Visitors begin their journey by exploring interactive stands that introduce selected ICH initiatives.

Step 2. Meeting the People

This section includes three corridors where visitors hear personal stories, view photos through magnifying boxes, and engage with personal objects—creating a sensory connection to those impacted and the people behind ICH projects.

Step 3.Understanding Impact
In the final space, each donation lights up a spot on a large LED globe. A real-time tracker at the entrance updates instantly, highlighting the collective impact of every contribution.

Logo Concept:

The logo combines three core elements to reflect the mission of ICH e.V.: a smiling face symbolizing joyful, supported children; a globe-shaped frame representing international reach and protection; and the ICH name. Together, they form a warm, recognizable mark that conveys hope, impact, and the organization’s global commitment to care.

Logo application:

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Event Poster:

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